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Manet's raven, cut off its paper and set in Madder on black: the head in profile, beak open.

Édouard Manet, Raven’s Head in Profile, 1875. Cleveland Museum of Art.

The Principles

Ex humanitate fabulaeEx fabulis ars

From humanity, stories. From stories, art.

A crayon drawing of a crowded artist’s studio: painters and their friends talk, sketch, and lean over one another’s work.

Ex humanitate fabulae From humanity, stories.

  1. The moral

    Humanity and art first. Not last.

    The story behind it: The Lore: Why people first

  2. The moral

    Meet everyone with empathy.

    The story behind it: The Creed

  3. The moral

    It wasn’t through any fault. Diagnose systems, not people.

    The story behind it: The Lore: The ending

  4. The moral

    If you don’t give them a say, what’s keeping them there?

    The story behind it: The Lore: Why a collective

Louis Léopold Boilly, Group of Artists in Jean-Baptiste Isabey's Studio, ca. 1798. The Metropolitan Museum of Art.

A colored woodblock print: two scholars in patterned robes at a table in their studio, brushes and paper in front of them.

Ex fabulis ars From stories, art.

  1. The moral

    Creative is an interpretation of every part of your brand.

    The story behind it: For companies

  2. The moral

    If they can’t remember anything else, what’s the most important message?

    The story behind it: For companies

  3. The moral

    When you don’t agonize over a specific image or pixel, you start sounding samey and generic.

    The story behind it: The Lore: Why the old masters

  4. The moral

    The answer isn’t always to hire more people. The answer isn’t always not to.

    The story behind it: For companies

Unidentified artist, Two Chinese Scholars Practicing Calligraphy in Their Studio, ca. 1840. The Metropolitan Museum of Art.

Manet's lithograph of a raven perched on a white bust above a doorway, a man slumped in a chair below.
Édouard Manet, Perched upon a Bust of Pallas, 1875. Cleveland Museum of Art.

The Creed

This is my first pass at our creed. I want the founding members of the Collective to help me shape it. As we grow and change, we’ll keep checking that we live up to it.

  1. Meet everyone with empathy.
  2. Share what you know, and welcome the debate. It makes all of us better.
  3. Leave each place better than it would have been without us.
  4. Build, together, a place where the next ones can land.
  5. Stay open to learning, and to what we haven’t imagined yet.

Drafted with AI from Callie’s words.

Founding members: help shape this.

Join the Discord

Creative is a function.

Creative is a frame of mind.

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Next roomThe DreamWhat I want this to become.